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How do I talk to a seller about a price reduction?

Interpret the evidence, prepare the explanation and rehearse the objections before the client conversation. At Little Oak, Andrew worked through market data with Paula and role-played how she could discuss a needed reduction. The coaching supported the conversation; the actual price change remained central to the sale. Bring a specific listing question to Andrew.

Source: Little Oak team accounts and support facts. Updated .

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In practice:

  1. Gather evidence relevant to the listing and the seller’s objectives.
  2. Prepare an explanation and questions that invite a useful discussion.
  3. Rehearse possible objections before having the conversation.
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Paula · Shared by Andrew

The evidence. The rehearsal. The price reduction.

The starting point
Paula had a challenging condo listing in a difficult market and needed a large price reduction.
The people and the help
Andrew helped her interpret the market data and statistics, role-play the client conversation and objections, and build a communication strategy to use within a week.
The difference
Andrew reports that Paula secured the needed price reduction and sold the condo within two weeks.

Individual results vary. The price change was central, and market conditions matter. Coaching helped Paula communicate the recommendation; it did not replace the price change.

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Questions worth asking any brokerage

What should I ask before deciding?

  1. Can someone work through a real client conversation with me?
  2. How does coaching help me interpret evidence rather than just repeat statistics?
  3. What practical example can you show me?
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What else might you want to know?

What should I prepare before asking for coaching?

Bring the relevant market evidence, your proposed recommendation and the objections you expect. Do not send client information through this website.

What did Andrew practise with Paula?

They worked through the market data and role-played the client conversation, including objections to a large price reduction.

Did coaching alone sell the property?

No. The price change was central. Coaching helped Paula communicate the recommendation, and market conditions affected the outcome.

Can I use the same script for every seller?

Use the actual property evidence and the seller’s circumstances. Andrew’s work with Paula involved preparing for her particular conversation and the objections she expected.

You know your business. We’d like to hear what you want to improve and answer your questions. Let’s talk about the support you would use.

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