In practice:
- Map the relationships you already have and the people you want to reach.
- Choose something genuinely useful to share, then follow up personally.
- Set a rhythm you can sustain and review the conversations it creates.
Kanwar and Neeraj · Shared by Ray
Useful content. A personal call. A repeatable habit.
- The starting point
- Kanwar needed a systematic database habit. When Neeraj rejoined Little Oak and was getting his business off the ground, Ray walked him through the same approach.
- The people and the help
- Send a valuable piece of content or an update, then follow up directly by phone to discuss it. Ray describes a monthly rhythm, or quarterly: four meaningful touchpoints a year.
- The difference
- The aim is to stay top of mind so contacts think of the agent when buying or selling comes up in their sphere. No specific deal count is claimed.
Individual results vary. Staying top of mind is the aim of a habit built over time, not an assured result from a one-time campaign.
Explore more conversations ↗Talk about this with RayA Little Oak agent · Shared by Justin
The training started it. Putting it to work made the difference.
- The starting point
- An agent came to Justin’s training session to learn about Google Business Profiles and their role in a real estate business.
- The people and the help
- After the session, she sat down with Justin to work through her own profile and how she could use it.
- The difference
- Justin reports that she went on to generate additional transactions through that work and continues to use her profile as a source of business.
An account shared by Justin. This describes one agent’s experience and application of the learning, not an assured result.
Explore more conversations ↗Talk to Justin about thisDean · Shared by David
The goal was growth. The change was a working routine.
- The starting point
- Dean wanted to increase his production, but his business-building activity had become inconsistent.
- The people and the help
- David helped him set an increased deal goal and turn it into daily and weekly tasks, with tracking and accountability.
- The difference
- David reports that after about three months Dean was more than halfway towards his increased deal and listing goals for the year. He went on to meet his increased production goals.
Dean’s result as reported by David. Consistent work and accountability were central; this is not a promised result for another agent.
Explore more conversations ↗Talk to David about thisQuestions worth asking any brokerage
What should I ask before deciding?
- How would you help me turn a broad business goal into a weekly habit?
- Can you show me an example of coaching I could put into practice?
- Who can I talk to when my approach needs adjusting?
What else might you want to know?
What is the first habit to build?
Choose a useful update and follow it with a personal call. Ray describes a monthly or quarterly rhythm that an agent can sustain.
What if my existing network is not ready to buy?
Explore Andrew’s work with Chantelle on building relationships beyond a younger natural network.
Who should I start with?
Talk to Ray about a database habit, or Andrew about developing new client relationships.
Does business-development support go beyond learning software?
Yes. Ray’s database approach connects useful updates with personal follow-up. Andrew’s accounts show work on new relationships and client conversations. David’s account of Dean describes daily and weekly activity planning and accountability. Justin’s Google Business Profile training is another example of applying a tool to a real business habit. Individual results vary.
You know your business. We’d like to hear what you want to improve and answer your questions. Let’s talk about the support you would use.
Let’s meet for coffee